These people are the same who sell themselves as "experts" and charge 5K or even more for a WP basic website with few pages.
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They often struggle to put their hands in the code, they often don't understand JavaScript, they often don't know how to properly edit some basic CSS, they often fail to make a decent mobile version, they too often dismiss the client when they get asked something "custom" that cannot be done with a StackOverflow search. The so called WordPress experts are often wannabe developers who can only put together a premade template and some premade components. More discussions about it on this thread: The Ship Repair man Story – Why Experts get paid more? It's how well they can apply their expertise and experience, and save the client time and money. It isn't about how long a person "worked" that makes their work valuable. The owners saw this and paid the money immediately." The old man sent an itemised list shortly after that read: They wanted to know why this old man charged so much despite only working for a few minutes. Furious, the bosses call the old man and demand an itemised list of the invoice costs. The next day, the owners receive an invoice for the old man's work. The machine roars back to life and the owners congratulate the old man. He reaches into his toolbox and takes out a hammer, and gives the machine a single tap. After a few minutes the old man requests a ladder, which he uses to climb higher up towards the middle of the machine. He does this a few times, all the while the workers and owners of the company are watching him diligently hoping he can solve the problem. He puts his ear to the machine, listens and takes notes in a little notepad he carries. He comes down and begins work studying the machine. The owners try several contractors but none of them can figure out the problem, so finally they get on the phone and call an old man who has been working on these machines for years. Every day this machine doesn't work, their company is losing money, with shareholders and customers getting increasingly frustrated. "A vastly important and huge business is having problems with a machine they need to run their business. I'll give you the basic run down here so you don't have to go clicking through links, but I'll also provide links below for your information. Sometimes it's called the Ship Repairman story, sometimes it's called the Handyman's Invoice. There are several anecdotes/stories about this topic that follow a simple path. Because if you don't, then you're effectively punishing yourself for doing a better job. That's why you should keep the same rate no matter if the work was done quicker or if you used a tool to make the job easier. Time is what's more valuable to their business than how long they think the work they paid for took.
If you solve the problems quicker, you save their business time and money. They have pain points and it's on you to solve it. When you create a website for someone, you're solving a need that they have. Essentially what you're saying at that point is that you value how long you think the work should have taken and how much effort you think it should take, not how beneficial it was for you and your business for the work to be done. Does that mean the mechanic should be paid less or more? If we're going by your logic the mechanic should be paid less but that makes no sense, because you're effectively then punishing the mechanic for doing a good job.
A mechanic can sometimes take 5 minutes looking at a car and diagnose it's problem. A 5 minute website isn't just a 5 minute website, it's also the countless hours the developer trained to get to that point.
The problem here is you not placing any value on the education and practice that developers have spent years of their lives consuming and using to keep their skills up to date.
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